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Strategies Part - 2

 Crop Patterns The different patterns of crop play a crucial role in identifying customers. Farmers with large land holdings typically engage in conventional crops, while marginal or small farmers tend to focus on cash crops such as vegetables and fruits. The high yield and profitability of cash crops like vegetables, chili, and tomatoes enable these farmers to enjoy a better quality of life. Additionally, the specific crop patterns and their geographical distribution are of utmost significance. The year-round cultivation of these crops not only generates employment opportunities in terms of labor and transportation but also fosters the growth of ancillary industries such as tomato paste manufacturing companies. The local markets in these areas experience a thriving trade activity on a regular basis. Recognizing and analyzing crop patterns can prove highly advantageous for companies operating in sectors like FMCG, food products, and electrical home appliances, among others. Awarene...

Why GO Rural!

 Rural Advertising is more of an education than advertising! 

Its main objective is to improve people's lifestyle with new ideas and technologies...

Here are top five rural marketing companies which I have observed on Google that are on fire! There information is published on the web by MyHoardings.com. These are some words that have been said by this site!

A company that will impress you in both rural and urban marketing. It features tailor-made services for rural marketing. It specializes in traditional forms of media or executive interactive forms of brand presentation through media options, it is seen that this company has won nation-wide accolades for it's advertising in the world.

3. Ascent Group India

It has built renowned expertise in market outreach through advertising. The media group plans strategic steps to make your brand reach the pinnacle of its popularity. The agency runs extensive case studies and surveys to deliver the best rural marketing strategy for your brand. Furthermore, the Ascent Group India has one of the best media strategist teams in the country to help you reach out to millions of rural Indian citizens.

4. Jugnoo Media (MyHoardings.com)

Spreading extensively to every corner of the country, this media house has gradually crept up the ladder in the advertising world in the past few years through its services. The media agency has bridged the gap between urban and rural businesses through innovative advertising solutions. Thus, whether you need to advertise your brand in rural areas or want to market rural products in the cities, MyHoardings has your back. Through them, you will be able to have the most effective advertising media options in the most competitive market rates.

5. GoRural India 

GoRural India has been giving thousands of brands a defining shape and existence through their continual services. The company undertakes a wholesome approach to brand-building through well-planned and drafted methods. If you wish to take your brand to every nook and corner of rural India, then GoRural India acts as the voice of your brand. The media company takes the image and message of your brand effectively to the heart of our country and pays extra attention to brand detailing. Furthermore, they also engage in an array of outdoor activities to increase the overall impact of your brand.


'India lives in her villages.' - Mahatma Gandhi


A Big Rural Population

70% of the total population as per the standard def inition. 

But a Rural Market Professional might say, it would be better described as 95% of the total market. Out of this 95%, around 25% is urban and the rest is rural. 

Catering to this big rural population is an opportunity as well as a challenge. The growth in rural India is fuelled by agriculture. 

The rise in use of fertilisers and other agrochemicals is a clear indicator of the growth in agriculture. There is a requirement of the infrastructural devel opment to tackle the increasing yield of the crops. 

Road infrastructure, grain markets and other infrastructural development have been done to support the agrarian growth. 

The surge in industry have also helped the rural population to fulfil their dreams. With this development in the in frastructure and storage, the price and selling management have worked in a big way.    


Agricultural Growth

Agrochemical industries in India present immense growth opportunities. 

India is the 4th largest producer of agrochemicals globally and ranks 4th in terms of production of crop protection chemicals. 

The market in India is expected to reach US$ 7.5 billion (INR 532 billion) by FY19 and register ex ports of about 50% of the value of Indian crop protection industry (Source – India Brand Equity Foundation IBEF, February, 2018). 

Revenue growth of Indian Agrochemical companies was expected to increase by 12% to 14% between 2017-2019 (Source – Religare Institutional Research Report, Jan uary, 2017). In 2017, the market size for Indian seeds was approx. 3.6 bil lion dollars (INR 256 billion). Indian fertiliser market was INR 4675 billion in 2017. 

This data clearly indicates the growth in industry as well as in production in agriculture in India. This is certainly going to change the purchasing behaviour of rural India.


Infrastructural Developments

Road network and rural electrification have not only improved the living standards but have also improved the employment opportunities in rural India. Around 97%, or 579,012 of Indian villages were electrified by March 31, 2015. 

A village is declared electrified if 10% of the households can ac cess power, along with public institutions such as schools, the panchayat office, health centres, dispensaries and community centres. But by 2019, 100% villages were electrified as promised by Prime Minister Modi in 2014. However, more than 3 crore households are still in darkness, which I be lieve will be connected in the next couple of years. 

Rural roads form 73% of the 1.7 million km of Indian roads. 

The Pradhan Mantri Gram Sadak Yo jana, a rural road networking scheme, has done wonderfully well for the connectivity of villages with the cities. 

But still 30% of villages with a 250 plus population are yet to benefit from the Pradhan Mantri Gram Sadak Yo jana (PMGSY) in India. 

To boost connectivity of villages with hospitals, schools and markets, the Government of India has launched Phase-3 of its rural road programme to widen and revamp 1.25 lakh km of roads in the country. 

The duration of this phase will be of five years, expected to be completed by 2024-25. All these schemes will certainly make rural markets much more lucrative.

In the later posts, we will discuss more in detail!

Thank you!

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